Understanding why people buy online is crucial for anyone hoping to make money selling online. Not only will it make shaping your sales materials much easier, you’ll have a leg up when it comes to how to spend money on advertising.
You might think that the reasons people give for buying online are the same; mainly price. But you would be wrong. In reality price is way down the list. It’s a given that the online prices are usually lower, given that there is no visible overhead. Nevertheless, there are some very specific and sometimes unexpected reasons people give for purchasing online.
Let’s take a look at 5 of the top ones.
5 Reasons people give for purchasing online
Generally a far wider selection and choice – Most online shops carry a far wider selection of goods available for purchase than a brick and mortar store will be able to display within their walls.
People like to read reviews from other buyers – Absent having a friend who’s bought the item in question, people will seek out whomever they can find for an opinion on the product, so long as it’s not from the company itself.
Time savings – These days everyone is crazy busy, and the thought of needing to get in your car, head out to shop several stores to find the items you’re interested in at the right price and model is downright daunting. It’s is now far easier and time efficient to do it all online, and have it sent directly to your door rather than fighting traffic and burning up gas.
Free shipping – One of the top reasons people offer for buying online is the ability to get free shipping. On many occasions, it’s been demonstrated that free shipping trumps even a more lucrative price discount! Go figure!
Easy return process – Face it, you might not like it. If one trip outside the house was too much, imagine how much you’ll hate two! Having a rock solid guarantee and easy return process is a big factor for people choosing to buy online.