Over the last few years Google has been on a mission trying to clean up their search engine results, and as part of that cleanup, backlinks are coming under far more scrutiny than in the past.
Today, understanding what you can and can’t do with backlinks can be totally confusing, and lead to mistakes and sometimes even penalties.
To help avoid that scenario, let’s have a look into some of the best practices for building backlinks going forward in 2018, and how you can capitalize on them.
5 Best practices of link building in 2018
Vary your anchor text – When Google sees a link profile containing 95% of one keyword, it is a sure sign to them that some rather heavy link engineering has been going on, and you will be penalized. Instead, vary your anchor text to include text that occurs naturally, together with a few naked URLs and “Click Here’s”, etc.
Seek social links – Links generated from social media can benefit you in at least two ways. First, they are a lot easier to get, and can carry the promise of increased traffic. Secondly, it is a signal to Google that your pages are engaging socially, which will help your ranking.
Aim for natural growth – Any massive influx of links is looked at very carefully, and often not all counted. This can’t be helped sometimes, of course, as in the case of a launch or event, but be forewarned.
Don’t buy links – There is no safe way to buy backlinks and you will eventually be found out. Stay clear of those pie in the sky offers of 10,000 links for $10, because it will definitely hurt you, probably very quickly!
Don’t use private blog networks – Extremely popular over the last several years, the use of private blog networks has been extensively uncovered by Google and dealt with in recent search engine algorithm updates. If you are very clever, you can create your own, but that can be quite a time-consuming and expensive undertaking.