So you’ve created great content, and now for the payoff, getting the reader or viewer to click on a link that takes them to your offer, whether that’s a product, opt-in or other spot in your marketing funnel. The key though is crafting links people are compelled to click on. Easier said than done!
It becomes our job to understand what makes them click. If you thought your job was over once you hyperlinked the words “Click Here”, you’re going to be disappointed! You have to do a bit more work to earn a click. Everyone is pressed for time, and if you aren’t pushing the right buttons, so to speak, neither will they!
Let’s look at 5 tips to help you get them to click your links!
5 Tips for getting the clicks!
Say something with your link text – Link text is valuable in the sense that you have the chance to sell or persuade one more time. Rather than opting for a totally vanilla “Click Here”, try getting much more specific and benefit-oriented in your link text. You’ll be rewarded with more clicks!
Make each link on purpose – Don’t simply insert links without having carefully strategized their purpose. Unless it is an informational content piece, don’t include links outside the scope of what you hope to gain from the page; such as a link to an offer, lead magnet or other objective.
Understand about the color of your links – There is a definite psychology pertaining to color, and you must have this firmly in mind when designing links and buttons. For example, blue is a trust color, and orange encourages quick action. Get aquainted with these concepts!
Don’t get cute – Trying to hoodwink your audience by promising something in your link that’s really not true will get you a venomous response, and little or no results. Stay away from “clickbait” type of link text at all costs.
Think about page placement – Knowing where to put links is nearly as important as knowing how to make them. If you have a clear purpose for the page, you’ll want them to be able to click early and often. Have a link above the fold, especially on landing and sales pages.