Word-of-mouth marketing can be a vibrant marketing tool, but why should you wait for pleased visitors to get the word out? As an alternative, post an online video of a buyer interacting with your top seller. While the camera is handy, interview a happy customer about why they really enjoy the company or post a Facebook photo of them actually frequenting it. Whether online or off, delighted shoppers offer very good marketing opportunity.
Come up with Offline Events, Market Them Online
Creating and hosting an occasion is a faster way to get potential customers in the door. Regardless if you are offering a free class or simply hosting a networking event for local professionals, the added name recognition will certainly pay off.
You should do more advertising, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” publicize the event on all of your social media, make use of blogs to let people know how to prepare and even drop a few dollars on promoting the big event via social media.
Carry Word-of-Mouth to the Online Realm
Many companies get a great deal of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron speaking with one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Happy buyers are an effective tool both on and offline.
Use Calls to Action Offline to push Traffic Online
Calls to action are generally associated with online videos and blogs. In reality, these calls work with offline standard marketing too. From TV commercials to billboards, tell people to view your social media pages or website. Obviously, a modest amount of incentive in these calls goes a considerable ways, but it is worth it in order to gain new customers.
No marketing campaign proves effective with one method. Because of this, you need to utilize marketing both on and offline to garner success.