There is no doubt that mobile is the new face of marketing. Stay on top of new technologies and methods if you want to stay ahead of the marketing curve. Optimize Email for Mobile Screens Large images and hilarious memes are good for desktop web surfing, but they can really slow down a mobile user. […]

We all want more sales conversions, but many times we end up being our own worst enemies in this area. Mistakes are easy to make here, and often irreversible. So in the spirit of continuing to learn the craft of conversion, let’s check out how we can avoid making mistakes we can do something about. […]

Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spent on social media marketing alone is between $4,000 and $7,000 a month. Many budding entrepreneurs are looking to reduce marketing costs in 2017, but it needs to be done without sacrificing […]

People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional opportunity, […]

You would be hard pressed to find a business owner who doesn’t at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount. One great way to increase your search ranking is […]

Facebook was once a powerful tool that essentially provided free advertising to all, but times have changed a bit. Now the site has altered its algorithms and made garnering significant organic reach just about impossible for companies. The good news is, boosting a post is relatively cheap and gets your fans’ eyes on your content, […]

Realize That Signage Is Not Negotiable Get In Local Directories Customers no longer have to check a dozen different sites to find a business they are looking for. Thanks to local directories, they can now seek out the industry they are looking for and assess local companies based on reviews, location and a variety of […]

Start Working with Image Tags Focus on Title Tags The title tag on your webpage is the first thing that an online searcher sees when your site comes up. This is why it must instantly grab their attention and be easy to read. To do this, internet marketers should keep their titles below 65 characters, […]

Engage in Real-Time Social Media Find the ideal Event Just because there is a large event occurring soon does not mean you have to attend it. While doing so would be ideal, it is important to recognize that not every events are catered to all local businesses. How much good would a comic book store […]

I Don’t Need Digital Marketing Since My Opponents Avoid It Any Blog Content Is Fine Content Far too many businesses have fallen victim to the idea that simply having a blog is enough. The fact of the matter is that blog content must be worthwhile to the user. Additionally, it must read like it was […]