One quick way to garner media attention is by sponsoring a local team or upcoming event located in the area. Journalists often have no problem speaking with local entrepreneurs who are socially responsible. Ready for the local news to take note? Take part in the events in your area. Hijack Active Fads Twitter hashtags and […]

Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional tactic in one way or another. And while they may think they have a strong […]

We often incorrectly think it’s our offer or perhaps pricing that’s the issue when it comes to our dwindling traffic and or conversions, while in fact it may be something much more mundane and fixable. You might be surprised to learn that much of the time it’s our own fault traffic and conversions are lacking, […]

There is no doubt that mobile is the new face of marketing. Stay on top of new technologies and methods if you want to stay ahead of the marketing curve. Optimize Email for Mobile Screens Large images and hilarious memes are good for desktop web surfing, but they can really slow down a mobile user. […]

We all want more sales conversions, but many times we end up being our own worst enemies in this area. Mistakes are easy to make here, and often irreversible. So in the spirit of continuing to learn the craft of conversion, let’s check out how we can avoid making mistakes we can do something about. […]

Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spent on social media marketing alone is between $4,000 and $7,000 a month. Many budding entrepreneurs are looking to reduce marketing costs in 2017, but it needs to be done without sacrificing […]

People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional opportunity, […]

You would be hard pressed to find a business owner who doesn’t at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount. One great way to increase your search ranking is […]

Facebook was once a powerful tool that essentially provided free advertising to all, but times have changed a bit. Now the site has altered its algorithms and made garnering significant organic reach just about impossible for companies. The good news is, boosting a post is relatively cheap and gets your fans’ eyes on your content, […]

Realize That Signage Is Not Negotiable Get In Local Directories Customers no longer have to check a dozen different sites to find a business they are looking for. Thanks to local directories, they can now seek out the industry they are looking for and assess local companies based on reviews, location and a variety of […]