When you face having to market your business with a scant or non-existent marketing budget, you are forced to come up with creative yet effective ways to make things happen.
Fortunately we live in an age where you can find more outlets and opportunities at your fingertips than ever before, so what is required is a little grit and determination.
So in this post we’re going to take a look at 5 effective ways you can market your business on a limited budget. We’ll detail them; all you have to do is do them!
5 Tips on how to Effectively Market your Business with a Small Budget
Use Social Media – Social media has become more than a mere novelty; it’s where your customers and prospects hang out. Admit it, you’ve likely checked in on at least one social network today correct? If not you’re in the minority. These platforms, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest are useful in numerous ways, from customer service, to outreach, sharing, prospecting, running ads and more. Don’t neglect this!
Build an EmailList – If you haven’t started building an email list for your business, there’s no time to waste! Get a free email solution like Mailchimp until you have a least 2000 people on your lists, and then you should be making enough to justify upgrading to apaid account. Use these lists to communicate news and views about your business and industry, and build up your authority.
Build a Killer Blog – This is a great low-cost way to advertise and promote your business, and you can do it practically for free. A blog can be great for engaging with and adding new customers and prospects, and helping build and sustain your online authority. Be active there, and post various types of content to keep it fresh and interesting.
Get Visual – These days we are a visual bunch, and it’s a proven fact that visual content engages and interests your audience many times more than mere text. Make use of videos, infographics, memes, images and other visuals with everything you do. You will secure less bounces, more engagement and ultimately better results.
Start with Paid Advertising – Now don’t stop reading here, just because you think you haven’t got the money to do this, or the time to learn it. The truth is, it’s flat out cheap to start using paid ads, ($1-$5 a day) and at those prices, you can not only afford it, but can learn on the job at a low cost. Paid ads are the quickest and most targeted way to get new prospects to your pages, end of story. Don’t believe that, try it!