Failing to Integrate Other Platforms
Failing to realize Direct Mail Analytics
Analyzing the results of social media, email and pay-per-click marketing, while not simple for novices, is effortless when compared to traditional marketing methods. After all, clients cannot click on a direct mailer and have open rates sent automatically.
This does not necessarily mean, however, that you shouldn’t analyze what works and what fails in direct mail marketing. Different industrial sectors will have different results when it comes to mailers. You must concentrate on what is bringing in new customers and focus on replicating that success.
Failing to Offer Motivation
It is understandable that you want to boost your product or service’s visibility in the local community. This is no excuse, though, to simply send out mailers that do not offer some form of a compelling offer.Whether it is an upcoming sale, discount for first-time shoppers or any other incentive, it is merely imperative that you give people a reason to come in.
Not Adding Other Marketing Platforms
Even if you are brand-new to marketing, you likely know that certain marketing platforms are easy to integrate. Including a social media button in emails, for example, can do wonders. One of the most significant mistakes local businesses make is not integrating offline marketing, suchas direct mailers, with digital. This could be as easy as offering a discount for people who “like” a social media page or simply listing a unique domain name. Integrate without exception.
Statistics prove that direct mail marketing isn’t a thing of the past. If you can use the tool correctly, and avoid the aforementioned mistakes, you too can find success through the Postal Service.